Tested “Booze it & Lose it” campaign upgraded to statewide program

RALEIGH, N.C. (WITN) – After a successful campaign in 2023 in seven western counties in North Carolina, a program against impaired driving will be implemented statewide.

This announcement comes through the Governor’s Highway Safety Program and the Insurance Institute for Highway Safety.

The DOT reports that the alcohol-related crashes in those seven counties totaled 277 last year. Compared to the previous year’s 298 crashes, the 2023 statistic was a 7% decrease.

“We knew it was time to update our 25-year-old ‘Booze It & Lose It’ campaign with new ideas, and western North Carolina embraced the opportunity to test those ideas last year,” said GHSP Director Mark Ezzell. “As a result, we’ve seen notable decreases in impaired driving-related crashes and serious injuries.”

State officials cite updated training, enhanced communication, and the expanded use of the Continuous Alcohol Monitoring ankle bracelet as some of the reasons for the campaign’s strength and efficiency. They continued that only one out of 55 users with the bracelet were flagged for consuming alcohol over the 90-day test period.

“For me, the project’s big takeaway is how using CAM bracelets can help reduce re-offense,” said District Attorney Welch. “I was surprised by how successful these bracelets can be in getting folks on the path to sobriety. If we can do that, we can really help save lives in North Carolina.”