GREENVILLE, N.C. (WITN) – Pitt County communities came together Friday morning to raise money and toys for Operation Santa Claus.
From 6 a.m. to 3 p.m. Friday, radio stations 103.7 WTIB, 107.9 WNCT and Groovin Oldies 97.9 broadcasted live from Great Harvest Bread Company.
On air, DJs asked people to come out and make a cash donation or drop off toys for children in need.
All of the funds raised are being used to buy Christmas gifts for underprivileged children in the area.
Henry Hinton, president of Inner Banks Media, which sponsors the event, said the event raised $52,400 in cash and also collected an incredible amount of toys and coats.
During the event, toys were collected by Greenville Fire Rescue for Operation Santa Claus, and every dollar raised will be used by the local Salvation Army for families to complete their lists for Christmas.
Many local celebrities stopped by Greenville to be a part of the programming Friday.
Last year’s radiothon raised more than $60,000.
The media company is also holding its annual “Christmas with the Embers” concert December 21 at Reimage Church in Winterville. Inner Banks Media says all money from ticket sales will go to the same cause.
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