ENC businesses react after House votes to ban Tik Tok

GREENVILLE, N.C. (WITN) – It may be a common sight now with people creating content on their cell phones but that could change.

TikTok has marked its significance as a social media platform to share videos and pictures in short clips mostly among younger users.

Amber Davis was a High School principal for 8 years and as a TikTok user herself and saw the popularity of the platform soar.

“I would say that over 90% of the disciplinary issues in high school today are related to social media and TikTok is the main platform,” Davis said.

Users scroll through videos that show up on their feed, “For You page,” curated to their interest, based on the language set, videos users interacted with, and so on, according to Tik Tok.

The House passed the ban by a vote of 352-54 due to security concerns for its Chinese owner, Bytedance.

Tik Tok was given the option to separate from the owner to operate in the U.S.

Sup Dogs is a local business in Greenville with a big following on Tik Tok, and says a ban would be challenging, especially as they’re working to promote their new business “Crush.”

“It’s a little harder to reach your community. Yes, we have such and such followers on Instagram, we have so many for Crush and Sup Dogs, you can just randomly pop up on an Instagram ad, but Tik Tok is like…everyone has Tik Tok now,” Byrd explained.

TikTok’s spokesperson Alex Haurek told the Associated Press that this could hurt 7 million small businesses and 170 million Americans who use TikTok.