Businesses across Greenville prepare for Valentine’s Day

GREENVILLE, N.C. (WITN) – With Valentine’s Day right around the corner, many businesses are starting to see an influx of orders and are now urging customers to plan ahead.

Love is soon to be in the air on February 14th and shops in Greenville are already feeling the crunch.

“We’re expecting this week to be busy as people are ordering last minute for next week,” Open House Baking Owner Kia Hewett said. “Then of course next week will be very busy.”

According to the National Retail Federation, consumers plan to spend $25.8 billion on Valentine’s Day this year. That is an average of $185.81 per person.

$2.6 billion is expected to be spent on flowers alone, according to the association. Wildflower Florist owner Jessica Shore said her business has received over 200 orders since January and she does not suspect it will slow down anytime soon.

“We’ve been getting a lot of preorders,” Shore said. “We’ve tried to let people know you need to get these in so we can be sure to have you at the top of our list and they’ll be there on time for Valentine’s Day.”

It’s not just florists seeing an uptick in early demands. According to the National Confectioners Association, 92% of Americans want some type of sweet treat for Valentine’s Day. Open House Baking has been overflowing with orders, leaving them to work late hours. Owner Kia Hewett said for last-minute shoppers, you might still be able to find beautiful arrangements and delicious treats for that special someone.

“I would encourage you to order early, be ready, and then if you do have to come into the store the day of to get some last-minute things just be patient,” Hewett said. “We’ll get to you as soon as we can and we’re so thankful for you stopping by.”